Services

Bank/ Insurance

SIGMA accompanied for many years the major players in the banking, finance, insurance on multiple and varied issues.

SIGMA offers its expertise as well as with regard to:

The measurement of customer satisfaction, the problems of customer’s loyalty,

Testing of new service concepts,
Studies of uses and attitudes,
The balance sheets of reputation and image,
Post advertising tests
The test of names.

With this sectoral and methodological expertise, SIGMA will accompany you in the definition and throughout the implementation of your overall marketing strategy.

SIGMA supports all your study needs (analysis of problems, methodological support, implementation of the study, results analysis and operational recommendations) regardless of the mode and place of collection:

Qualitative and quantitative Methods, or retrieval system
Collection methods: telephone, Internet, face-to-face and tablets.

Automobile

SIGMA specifically developed the technical and educational solutions to problems that arise within the automotive sector.

Check mark
Positioning analysis
Image monitoring
Advertising pre and post test
Advertising tracking
Test new vehicle concepts
Studies of quality-satisfaction products-services (mystery shopping)
Segmentation
Purchasing process
Tracking of potential customers and analysis of the actual buying behavior
Frequency of use

Health

SIGMA accompanies the transformation of the pharmaceutical industry operating in Tunisia: Creation, merger, acquisition, development are profound changes necessarily causing an adaptation of business models in place.

SIGMA launches in the health sector with a new barometer SIGMED and offers a range of studies dedicated to the medical and pharmaceutical world.

Telecommunications / IT

SIGMA works in this sector since its creation and therefore has an unparalleled knowledge of its characteristics.

SIGMA has accompanied all stakeholders of telecommunications and ICT in Tunisia, on all issues concerning (FIXED, GSM, ADSL, BOX ...)

SIGMA expertise in measuring customer satisfaction, in exploring markets, product development and communication strategies that take full measure of this well-known SIGMA sector.